Music industry is such a polluted business, and we needed to do something about it.
We wanted to take the music away from the record labels and give it back to the musicians, so artists wouldn't have to pay to sound on the radio stations, to be played by the music streamers, but mostly to succeed.
First we launched an announcement to gather underground artist to join our movement:
Then, our first attack. There was no polite way to do it, we had to HACK THE SYSTEM.
That's right, 30" second singles, specially made by underground artists to them to be played where our ads would be.
Advertising Agency: Leo Burnett Colombia / Draftline
Creative VP: Mauricio Sarmiento
Creative Director: Andrés Restrepo "Lama", Juan Romero "Tiko", Pablo Acosta, Sebastián Mojica
Art Director: Lina Herrera
Creative Director: Andrés Restrepo "Lama", Juan Romero "Tiko", Pablo Acosta, Sebastián Mojica
Art Director: Lina Herrera
Graphic Designer: Stephania Mera
Copywriter: Carolina Bernal
Copywriter: Carolina Bernal
AV: Juan Camilo García
Account executives: Laura Carrillo, Laura Omaña, Sergio Bula
Special thanks to:
Merlín Producciones, Delfina Dib, Rap Bang Club, Apache, Rocca,
Yoky Barrios, Mabiland, Chelo la Cabra & Nicolai Fella.
